In keeping with a lot of smaller heritage institutions, Dacorum Heritages brand and online presence did little to inspire public engagement. Dacorum decided a brave change was needed.
Instead of a small step change or minor evolution Dacorum went big, creating a bold new brand identity. It's intention? To make noise in a typically sedate sector. Apek where brought in to aid this bold new future by translating the new identity into an equally bold digital presence.
